The stylist Rachel Johnson has alleged that when she was working for Ja Rule in 2002, Burberry refused to dress him for the Always on Time video. Yet it wasn’t always made easy for rappers. Stylists have been a critical part of hip-hop culture since the 90s, following the rise of figures such as June Ambrose, who styled Missy Elliott’s famous vinyl suit in the video for The Rain, and P Diddy and Mase’s tinfoil jackets in the Feel So Good promo. But are they right to avoid outside counsel in this way? In each case, the rapper boasts they are so knowledgable about high-end fashion it would be absurd that someone else could give them better advice than they give themselves. A$AP Rocky perhaps takes it furthest on his track Shoot Your Stylist where he raps: “Man, I need a chain, Supreme and the Palace / Just a young nigga that will shoot your favourite stylist.” They are far from the only ones, though: 21 Savage ( “I ain’t even fuckin’ round with no stylist, I got too much drip”), Tyler, the Creator ( “These fucking rappers got stylists, it’s cause they can’t think for themselves”), Kanye West ( “I don’t see why I need a stylist, when I shop so much I can speak Italian”), Migos (“Flyin’ autopilot – woah! Don’t need no stylist – no!”) among others. The song, released in September last year, went platinum on the Billboard charts and has been streamed almost 150m times on YouTube. The most notable entry in the anti-stylist movement is French Montana and Drake’s No Stylist, in which the pair claim that they have such sartorial wherewithal that they can wear “new Chanel, Saint Laurent, Gucci bag” without any need from outside advisers.
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In verse after verse, rappers are claiming that they no longer make use of professional clothes-pickers, implying that they are more than capable of going to the shops without special assistance. R ap beefs are nothing new, but the past few years have seen hip-hop stars apparently align on a new common enemy: their own stylists.
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